Background

Leadership and lifestyle is the first of its kind and in a class of its own. It is aimed at young and ambitious, upwardly mobile, male and female black, career and business professionals.

The magazine aims to celebrate black leaders, their achievements and their contribution to society and highlight the lifestyle they live.

Target Market

Leadership and Lifestyle is aimed at the young upwardly mobile educated male or female person of colour who has career and business aspirations, who wants to make a success of his/her life. They fall into the social classes of A, B, C1. They are financially solvent achievers and aspirers with an average income of about £26,000. They are known to spend a lot on clothes, cars, accessories and lifestyle products and services that will enhance their status.